Amjet uses the term The Broker Effect™ to describe something specific: the set of structural forces — inventory positions, reciprocal deal flow, volume incentives, internal trading arrangements, and undisclosed third-party fee arrangements — that shape how most flagship-category aircraft transactions are advised, presented, and closed. Before a principal enters the room. Before the first recommendation is made.

The brokers operating within this system are not acting improperly. The system is simply designed around the interests of brokers — not buyers, and not sellers. Most principals experience The Broker Effect without ever seeing it. They receive advice that sounds authoritative, a process that feels professional, and a result that may have been quietly shaped by interests they were never told about.

Amjet understands these mechanics from the inside. The firm grew through every phase of this industry — aircraft operations, servicing, dealing, and dealer-brokerage. We held inventory. We understood what that exposure meant, what risks it created, and whose interests it quietly served. The decision to exit inventory dealing entirely — made before the 2008 market — was not a policy choice. It was the conclusion of decades of watching how financial risk moves through this industry, and who ultimately carries it when conditions change.

That is not a credential. It is context. Understanding The Broker Effect from the inside is what makes it possible to build a firm that sits entirely outside it.